G4S sees sharp growth in social media recruitment
Representing a major return on investment and a flourishing new channel in the recruitment of personnel, the company’s Facebook “likes” reach a combined audience of over 17 million.
Since January 2013 alone, over 100,000 visitors to the G4S Facebook page have clicked through to careers.g4s.com to view roles.
The milestone, which is unique for an essentially business-to-business brand, has meant that G4S has seen remarkable growth in its social media standing since it was established in early 2012.
G4S is one of the world’s largest employers with around 620,000 staff in over 125 countries worldwide. A mixture of growth and the nature of its work make it one of the world’s top recruiters, hiring in excess of 200,000 people every year.
The rapid growth in recruitment by G4S through social media has been demonstrated by the rise in its ranking in the renowned Social Recruitment Monitor. Since January 2013, it has been consistently ranked No1, sitting amongst leading global brands such as Google, Disney, Microsoft and eBay.
G4S has undertaken a wide range of activity on its Facebook page to drive awareness and engagement, enabling it to pass the 50,000 mark in just two years and target candidates previously considered out of reach. The inclusion of job tips, key developments at the company as well as images and videos about G4S employees at work at various locations across the globe, have resulted in an average of over 750 stories being created on G4S’ Facebook page every day.
Colin Minto, head of resourcing, G4S, said: “As one of the world’s largest employers and recruiters, we are continually looking at ways to reach potential members of the G4S family more quickly and effectively.
“Social media is now a crucial part of that process, enabling us to reach a truly global audience quickly and visually. With operations in over 100 countries, the global reach of social media is invaluable for G4S, and it now forms a key part of our community engagement strategy.
“Our Facebook presence and the vast number of conversations that take place on the site every day, allows us to manage perceptions about the types of jobs we offer and help strengthen G4S as a leading global employer brand.”